LAS VEGAS — Tastemade, a food and travel publisher and community whose producers and users publish video reviews, has steadily built up over 350,000 video subscribers on its YouTube channel. Now it is hoping more brands will take an opportunity to leverage that audience.
Programming head Oren Katzeff tells Beet.TV the company has a studio, a network and a platform. With 440 creators across its YouTube network, Tastemade has also produced its own drinks show, Local Flight, with vodka brand Grey Goose.
That was one of 18 new shows Tastemade bowed in 2014. Former Yahoo Media exec Katzeff wants to double that number through 2015 and expand the company from food to more lifestyle segments.
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.