NAPA – IPG’s Magna Global is working with FreeWheel and TubeMogul in a programmatic reserve program to buy premium video, reported AdExchanger earlier this month.   Brands participating in the program include Allstate and Target.

At the TubeMogul partner meeting last week, we interviewed Vin Paolozzi,  Vice President, Marketplace Development and Investment at Magna Global for an overview on the test program and on developments around programmatic video.

For more videos from the event, please visit this page.