NAPA, CA – Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of TV advertising inventory of broadcasters and MVPD’s.

In June the company announced its integration with a  number of digital video platforms, allowing companies including TubeMogul, Turn and Google. to buy TV ads through the software solution.    While it’s all about automation, the transactions don’t necessarily happen in real time, explains co-founder Doug Hurd in this interview with Beet.TV

We spoke with Hurd last week at the TubeMogul partner event where he spoke about the future of programmatic TV.

He said several advertising programs from TubeMogul have run through the Clypd platform.

For more videos from the event, please visit this page.