CHICAGO — After being named by advertising peers the most creative marketer at this year’s Cannes Lions, McDonald’s is ready to bolster the part video plays in its digital efforts.

“We’ve been the definition of  a mass marketer,” the group’s digital brand engagement global director Sosti Ropaitis says in this video interview with Global Online Video Association executive director Paul Kontonis for Beet.TV. “But it’s a very interesting time for us – we’re shifting to continue doing (mass marketing) but also expanding in to digital

“We’re hoping that video is the next wave for us – it’s a natural evolution. We’re really looking to upscale our digital efforts.

He was interviewed by Beet.TV at the Beet.TV leadership summit on the transformation of television, presented by AOL. Please find more videos from the event here.