On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

 

Whistle Sports: Short-Form Video Content About Everything But Live Action

If you’re between the ages of 13 and 34 and love sports but have a short attention span, Whistle Sports was created with you in mind. The global sports media company doesn’t do live sports per se but “everything else,” says Founder and CEO John West. “We provide content that we think is really authentic. […]

 

Supply Side Plumbing Hindering Race To More Targeted Ads: Omnicom’s Steuer

MIAMI – If the transition to more audience-based television advertising was a horse race, data would be in the lead and plumbing would be a laggard. “I think we’re at an important transitional moment from the world of content-based advertising, which is TV’s legacy to an audience based television world,” says Jonathan Steuer. That transition […]

 

DDB’s Reinhard on How Persistence Won Back the McDonald’s Account

More than most people, Keith Reinhard knows that persistence pays off. In an interview with Beet.TV, DDB Worldwide’s chairman emeritus describes the shock of being fired by McDonald’s and his 16-year campaign to win them back. Reinhard recalls receiving notice from McDonald’s in 1981, when he was president of Needham, Harper & Steers, as the […]

 

Video Must Connect with Consumers “In the Moment,” McDonald’s Sosti Ropaitis

CHICAGO — The next tactic for brands in video in 2013 will be to deepen ways to connect with consumer in the moment, says Sosti Ropaitis, Global Director of Digital Engagement at McDonald’s, in a panel discussion for Beet.TV “If we start with the consumer mindset of investing time to watch a video it has to […]

 

McDonald’s Wants To Entertain, Educate With Video

CHICAGO — Fast food brand McDonald’s says it has an opportunity to produce marketing video that both educates and entertains consumers, as its online video ambitions evolve from modest origins. “About a year ago, we hired a chief digital officer with intent to build and staff a team,” says the group’s digital brand engagement global […]

 

McDonald’s Puts Video At ‘Core’ Of Digital Focus

CHICAGO — After being named by advertising peers the most creative marketer at this year’s Cannes Lions, McDonald’s is ready to bolster the part video plays in its digital efforts. “We’ve been the definition of  a mass marketer,” the group’s digital brand engagement global director Sosti Ropaitis says in this video interview with Global Online Video Association […]