COLOGNE, Germany – While the original concept for DMEXCO – part trade show, part conference – hasn’t changed since its inception, the digital marketing exposition and conference (from which it gleans its name) has continued to grow organically – and dramatically, says Christian Muche, c0-founder and director of business development and strategy for DMEXCO.
While 2011 saw a record-breaking 440 exhibitors, 19,300 visitors and over 330 speakers, this year’s event saw over 870 exhibitors, 30,000 visitors and 470 speakers from all over the world within it’s 700,000-square-foot exhibition space.
“This is impressive,” Muche says. “But it’s also the awareness now this brand has in other countries and other regions of the world.”
This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here. Beet.TV’s coverage of DMEXCO is sponsored by Videology.