SAN FRANCISCO – Facebook’s acquisition of LiveRail for a reportedly $400 – $500 million, which was announced on July 2, closed yesterday, reports TechCrunch.

Last week in San Francisco, we interviewed LiveRail CEO Mark Trefgarne about next steps. While LiveRail will operate and serve its clients as a stand alone entity, the company moving its headquarters to Facebook offices in Menlo Park, New York and London.

Explains how the technical infrastructure of Facebook will enhance the LiveRail offering.

While TechCrunch reported the sale price, it has not been publicly disclosed.

We spoke with Trefgarne for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco. It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here. Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

The Road to DMEXCO presented by Civolution