SAN FRANCISCO –  The X1 cable box from Comcast  will be become increasingly “immersive” with a number of new features including more  Apps, Web videos, data and social media over the next few months, explains Matthew Strauss, SVP and GM for Video Services, in this interview with Beet.TV

More on developments with X1 in this report by Janko Roettgers on GigaOm.

We spoke with him at the TV of Tomorrow conference yesterday in San Francisco.

You can find more videos of our coverage here.