Cannes

CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH […]

CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clients did a major study [on] what’s driving incrementality within their media. And they found 51% of that incrementality is from the creative itself,” Tyler Murray, chief enterprise solutions officer […]

CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of shoppable TV, but it’s coming,” Jay Wolff, CRO at ecommerce video platform KERV Interactive, told Beet.TV’s Andy Plesser at the […]

CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s been a huge obstacle in the TV landscape, but I think we’re starting to see some consolidation of that inventory,” […]

CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything.  For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]

CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream very soon,” Matt Van Houten, SVP of Ad Sales at DirecTV, told Beet.TV contributor David Kaplan at the Cannes Lions […]

CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to show CFOs the yield on investment,” Tal Jacobson, CEO of Perion, told Beet.TV contributor David Kaplan at the Cannes Lions […]

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]

CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see brand making privacy a competitive advantage because when the data is actually collected in a trustful manner, it will then […]

CANNES – YouTube presents a unique challenge for marketers. It’s television, radio, retail media, and creator commerce all rolled into one platform. As John Cobb, CEO and co-founder of VuePlanner, most advertisers aren’t set up to handle that complexity. “The challenge for marketers is that generally the way they look at things is they buy […]

CANNES —  As media agencies have to work harder for clients in today’s digital world, they are finding a big benefit they bring lies in analyzing audiences, says Doug Ray, U.S. CEO & Global President at Carat, in this interview with Beet.TV. Audience buying, of course, is all the rage. Likewise, the ability to understand audiences may separate the […]

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are receptive to messages on wearables, […]

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. “We have jumped over a significant hill, and it […]

CANNES, France —  As video becomes more ubiquitous in brand arsenals, marketers are hunting for ways to innovate in their video content, says Rori Duboff, Global Head of Strategy at Havas, during an interview with Beet.TV about video at Cannes. That could range from partnering with established or emerging artists on content, pushing out new […]

CANNES, France — Brands from around the world still have different perceptions of video and how it fits in the media mix, says Mainardo De Nardis, CEO of OMD Worldwide, during an interview with Beet.TV about video at Cannes. “We had a meeting with some clients from Latin America, including Brazil, and it was clear […]

CANNES, France — Some of the biggest brands in the world are now expecting agency partners to make and distribute mobile content, says Nikki Mendonça, President of OMD across EMEA, during an interview with Beet.TV. Brands such as McDonald’s, Pepsico and Walt Disney had looked to the agency to deliver short-form content. “Not only are consumers […]

CANNES, France — As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of branded content, says John McCarus, SVP Social Content at Digitas during an interview with Beet.TV at Cannes. “Brands are starting to get help from a more evolved social structure and we now have […]

LONDON — Mindshare Worldwide’s chief digital officer Norm Johnston sees video’s jump from the desktop to the living room screen as one of the biggest advertising and content opportunities in the years ahead. “What’s interesting is the possibilities within IPTV,” he tells Beet.TV. “Forty percent of televisions in the US are now connected to the […]