CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud

LOS ANGELES — CNN is seeking advertisers to buy slots in its recently-announced next-generation news platform, CNNx. The news broadcaster announced the product in April, including live-updating contextual information around real-time shows and scroll-back access to previously-aired stories. “You’re no longer at the mercy of the broadcast,” says Rajin Persaud, VP of next-gen business at the […]