While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP’s Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare’s New York office, in this interview with Beet.TV

In this interview, he talks about the range of client expectations around digital content created by the agency.

Migliozzi was a speaker at the Beet.TV Content Marketing summit hosted by Mindshare and presented by Taboola. You can find more videos from that event here.




Content Marketing Summit Presented by TaboolaTagged