FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop

First it was desktop, then mobile and now it’s all about the living room at premium video ad management solutions provider FreeWheel. That’s because “This is truly premium viewing experiences,” says SVP of Client Services Mike Lawlor. “It’s lean back, it’s dynamic, it’s highly engaged viewers on 60-inch television screens.” Moreover, it’s “fraud-free, it’s 100% […]

 

NBCU Focuses on Custom Content for Brands, Scott Schiller explains

It’s become fashionable in some circles to say TV is dead, but perhaps the definition of TV is dead, says Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universal, in this interview with Beet.TV. Instead, NBCU is focused on showcasing to brand partners its multiplatform approach to marketing content, he says. The media giant has […]

 

Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen

LAS VEGAS — Time was, viewers grumbled about TV broadcasts being unavailable online and about digital delays on transmission. Now, however, the broadcasters are getting their act together, according to one analyst. “The rights restrictions have often lagged behind the technological capabilities,” says ABI Research practice director Sam Rosen. “What we’ve started to seen in […]

 

GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]