UM’s Hill On The Evolutionary Pressures Reshaping The Television Market

There might not be anything revolutionary per se about the 2017 TV Upfront, but that’s not to suggest there aren’t a variety of evolutionary forces reshaping the competitive landscape. They range from competitive pressure to build out dynamic ad insertion capabilities to offering more precise audience targeting and ensuring brand-safe digital ad environments. These are […]

 

Video Ads Boost TV Campaigns: UM’s Kinniburgh

LONDON — Online video content doesn’t just lift online video marketing results – they can improve the overall outlook for TV ads, too. Universal McCann global chief strategy officer Hamish Kinniburgh tells Beet.TV in this video interview how his agency did so for Coca Cola during the recent soccer World Cup. “We were able to […]

 

DMEXCO 2014 Reaching New Levels: UM’s Weisbrich

COLOGNE – DMEXCO has reached a new standard, says Sven Weisbrich, CEO, Universal McCann Germany. This year saw much growth for DMEXCO beyond its increased scale and notable attendance figures. Now on par with conferences like CES, clients, publishers and partners can interact on a business level and discuss ideas on a deep level, Weisbrich […]

 

Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin

SAN FRANCISCO — Programmatic buying lets agencies more efficiently execute against KPIS and also helps brands to evolve them, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Ashley J. Swartz, Founder and CEO of Furious-Minds, for Beet.TV. One of the biggest benefits of the programmatic model is that it allows […]

 

Universal McCann Moves Deeper With Data into Programmatic Buying

SAN FRANCISCO — The spread of programmatic buying in media is changing how agencies buy and sell media, but also how they approach metrics, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Beet.TV. “This is a mindset change. Planners and buyers are thinking towards a more nuanced approach to KPIs […]

 

This Is The Golden Age Of Content: UM’s Personette

LOS ANGELES — “Best-in-class content is alive and well” as new distributors and marketers alike take the opportunity to reach consumers, says an ad agency exec. “We’ve seen an explosion of the golden age of content,” UM WW’s north America president Sarah Personette, who was Facebook’s own agency relations director until 2013, tells Beet.TV. “Consumers want and […]

 

Viewability Standards Coming to Digital Media this Year, UM’s Cohen

PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that […]

 

UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario

PALM SPRINGS, CA –  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG’s Universal McCann unit.   He refers to this as a “barbell” scenario.  Also in the segment, he speaks about the impact of date on […]