PubMatic’s Newman Explains What’s Curtailing In-App Ads

COLOGNE – For traditional publishers, the biggest challenge when producing video content isn’t lack of demand. “There is definitely demand there. The biggest challenge for video is actually having enough premium inventory,” says Emma Newman, VP of UK operations for PubMatic. Driving scale for video is best done via programmatic ad sales, Newman explains in […]

 

Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]

 

The Guardian to Relaunch Its Mobile App, Here’s Why

LONDON — The Guardian will reboot its mobile app with a new design in the next few weeks after spending the last year re-thinking its mobile web and mobile app strategy, says chief digital officer Tanya Cordrey. “Probably within the next month or two, the new Guardian app will be hitting your local app store […]

 

Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

LONDON — The Guardian’s publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV. Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: “We’re seeing a hardening of our CPMs.” The group will […]

 

The Guardian Inks Pact With AOL’s Adap.tv Unit for Private Video Exchange

U.K. publisher The Guardian has an agreement with video ad tech provider  Adap.tv for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV He explains the value of such a platform for the publisher which produces a […]