Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

SAN FRANCISCO, CA — The digital ad industry has spent the last five to 10 years deriding the old method of targeting advertisements, which involved placing ads against recognisable content deemed to deliver a suitable audience. Instead, it got preoccupied with technologies which promise hyper-detailed targeting of individual users, regardless of the content they are […]

 

Ad Tech & Content Tech Should Be The Same: IRIS.tv’s

CANNES — In media environments, the historic separation between “church and state” – editorial and commercial – has long served newsrooms well. But what if emerging technology imperatives said that both sides could now benefit more from shared interest? “When you look at the kind of the technologies that underpin this entire industry, you’ve always […]

 

Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

Amid the “battle that we’re seeing play out right now” among major media companies for streaming video revenue, one thing is certain. It’s hard to monetize video that doesn’t get watched, according to IRIS.TV’s Daniel Harrison. “You’ve got a lot going on, but ultimately each of these companies needs to figure out a strategy that […]

 

IRIS.TV: Machine Learning Yields Personalized Video Streams

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite. “We ingest the archive from a publisher, look at […]

 

Video Recommendation Startup Iris.TV Aim to Boost Video Views

Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]