BBC Worldwide, Google Endeavor To Merge TV, Online Ads

CANNES — BBC Worldwide is working with Google’s advertising divisions as they try to amalgamate how the publisher sells its TV and digital video ad inventory. “Quite a lot of our best customers are buying on television and buying online – linear and digital,” BBC Worldwide’s global strategy and sales VP Tom Bowman tells Beet.TV’s […]

 

BBC Research: Mobile Is Best Device To Reach Affluent Consumers

LONDON — Research commissioned by BBC Worldwide shows the top 20% highest earners are fully engaged and readily reachable by mobile advertisers. “Senior executives – do they look at their mobile phones all the time? The answer is ‘yes’,” says Tom Bowman, VP Global Strategy & Sales Operations, BBC Worldwide. “Amongst affluent consumers groups, the mobile […]

 

BBC Native Ads ‘Can Bring Brands’ Stories To Life’

LONDON — It may be forbidden from running even traditional display ads at home in the UK, but elsewhere in the world, the BBC’s commercial wing is embarking on blending marketing and editorial material, having recently embarked on sponsored content production effort. “There’s no reason why a brand … shouldn’t have a voice; anyone can […]

 

BBC.com Opens Its Doors To Native Advertising

The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the current “native advertising” trend difficult. But that’s just what BBC Worldwide, the corporation’s international, revenue-making arm, is doing. “We have a native advertising program, we’ve had a […]

 

BBC’s Bowman: A Third of Digital Inventory in U.S. Sold Programmatically

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., says Tom Bowman, Vice President of Strategy & Operations for Global Advertising Sales for the BBC Worldwide, in this interview with Beet.TV We spoke with the London-based executive  at Adap.tv Worldwide […]

 

BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising

LONDON — Programmatic online advertising technology isn’t yet good enough, and will never match human salespeople for brand ad sales. That’s according to BBC Worldwide’s strategy and operations VP for global advertising sales, Tom Bowman. “There are some websites that have gotten rid of their salespeople,” Bowman told me during our one-on-one interview at Beet.TV’s […]

 

Unexpected: Consumers Expect More Ads Around News Video, BBC Global Study

LONDON – Consumers expect more advertising than is currently being shown across four major devices: mobile, tablet, PC and television, says Tom Bowman, VP of Strategy and Sales Operations for BBC Worldwide. This information comes from a survey conducted by the BBC at the end of 2012 of 3600 people across 9 countries. To qualify, participants […]