Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

CANNES — A lot of industry insiders are talking these days about how the traditional ad agency is dying. That may or may not be true, depending on your persuasion. But a 2018 intervention by new blockchain technology could at least improve the quality of agencies’ lives in the foreseeable future. That was the hope […]

 
 

New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

CANNES — Worries from ad buyers and sellers over how portions of their money get siphoned off by ad-tech platforms have prompted an “inertia” in which players have become reticent to try new tools. But a panel of industry executives convened by Beet.TV debated how blockchain technology could usher in a new era of transparency […]

 
 

Transparency, Interoperability, Faster Reconciliation Focus Of Mediaocean/IBM Blockchain

CANNES — The blockchain consortium solution recently unveiled by Mediaocean and IBM’s iX agency could reduce the margins of many adtech players, but they might realize big gains as a result of an improved system, says Mediaocean CEO Bill Wise. And while blockchain technology in the advertising world is typically associated with digital media, the […]

 
 

Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency

Ad-tech provider Mediaocean will soon begin deploying the technology that underpins decentralised cryptocurrencies as a solution in the fight for ad transparency. In this video interview with Beet.TV, company CEO Bill Wise says Mediaocean will be making a blockchain announcement in the next few months, though initial activity in entered on discussions with potential partners. […]

 
 

Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem

If any tech company knows the economic value of traditional television, it’s 51-year-old Donovan Data Systems—now known as Mediaocean. So it’s in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. “If all we do as an industry is make television look like digital programmatic […]

 
 

Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

Advertisers these days seem worried about a litany of technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. “It is incredible. Things like ad blocking, view […]

 
 

TV And Video Ad Buying, Not Converging Yet, Mediaocean’s Wise

LAS VEGAS — We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging. But, asked if that was happening yet, agency ad-buying software platform Mediaocean’s CEO Bill Wise says: “They’re not converging. TV is vastly different from video, which looks and feels like ad tech […]

 
 

Ad Software Giant Mediaocean Expands Services to Third Parties

Advertising software shop Mediaocean launched a new platform earlier this month geared towards its partners. Called the Connect Partner Platform, Connect lets third parties integrate with Mediaocean’s services. It targets ad servers, data providers, supply companies and technology providers, letting them leverage Mediaocean’s software that handles $130 billion in global ad billing each year. The […]