Lenovo Taps TubeMogul for Global Programmatic Efforts

Computer giant Lenovo has selected  video ad tech provider TubeMogul to manage its global programmatic media operations, the companies announced today.   It is an expansion of an existing relationship.  In October, we spoke with Gary Milner, director of global digital marketing at Lenovo, about the opportunities around programmatic.  We interviewed him at a TubeMogul client […]

 

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency exec. “Right now, we’re still somewhere at the forefront,” Starcom’s video investment director Zach Isaacs tells Beet.TV in this video interview. “(Programmatic’s share […]

 

Allstate is Keen on Programmatic Buying

NAPA, CA — Programmatic buying offers a range of opportunities to test creative, placement and ad messaging, says Michelle Butz, Digital Media Manager at Allstate Insurance. “It gives us more insight and flexibility into what we are doing,” she says in this video interview at TubeMogul‘s TubeMogul University customer event. All State has bought standard pre-roll online video repurposed from TV […]

 

Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s Canadian agency M2. “The opportunity is to take out that big ad ops piece – the inefficiencies and frictions in the marketplace – and free […]

 

Automated Video Ad Buying Growing Up Down Under

NAPA, Ca — Online advertising’s programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia’s shores. “Most of our clients are on board with the concept and are shifting considerable budgets over in to the concept of programmatic buying,” Phil Cowlinshaw, Head of Technology at Australian media agency […]

 

For VivaKi’s AOD Video Director, “Content is King”

NAPA, CA –  As brands engage in buying video in an automated, programmatic marketplace, it  is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi’s Audience on Demand unit, in this interview with Beet.TV “Content is king,” and getting the match-up right  is an essential part of the agency’s […]

 

Lenovo Taps Digitas to Create “Vines” to Tease New Product — Ashton Kutcher to Launch it

NAPA, CA – -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness for the company’s October 30 announcement which is speculated to be a new line of tablets.   The Vines, published on the computer maker’s YouTube channel,  have been created by Lenovo’s […]

 

Analyst O’Connell Cautions Marketers on In-House Programmatic

NAPA, CA – With an increasing numbers of brands  eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O’Connell cautions them about the perils.   While she sees data management going to in-house, the actual execution of the buying will likely remain done by ad agencies and other tech vendors, she says in this […]

 

Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped up this year – “programmatic direct”. But one ad tech exec says this is the moniker that will really define the emerging space; at least, […]

 

SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange‘s CEO Mike Shehan tells Beet.TV […]

 

Creative Advertising Essential for Programmatic, Ashley Swartz Reports from TubeMogul Event

NAPA, CA — Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious Minds, in this round-up summary report for Beet.TV,  from the TubeMogul  event that concluded today. “Creative optimization and getting creatives more involved […]

 

TubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming Pervasive, Quickly

NAPA, CA – One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen’s Online Campaign Ratings (OCR), says Brett Wilson, CEO of video ad tech company TubeMobul in this interview with Beet.TV commentator Ashley Swartz. Over the past 12 months, audience guarantees […]

 

Lenovo Sees Creative Efficiencies In Programmatic Ads

NAPA, CA — Computer maker Lenovo’s digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. “From a brand perspective, this move to programmatic is very important to us,” Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. “You’ve got a merging […]

 

Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

NAPA, CA  — In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences’ offline behavior including their TV viewing, buying behavior and lifestyle segment. But, with the latest update and the imminent addition of a second big data provider, it will also know which stores and restaurants […]