MOUGINS, France –  The choice of video consumption is not dictated by devices but around genres, like music says Nigel Walley, managing director of the London-based media research firm Decipher, in this interview with Beet.TV.

Walley references a research project concluded recently for YuMe.  We spoke with him last month at YuMe event hosted by IPG Mediabrands in a private villa in this town in the hills above Cannes.