In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing people beginning to pick up formats that were considered dead and reimagine them,” says Susan Lyne, the veteran media executive who […]
Watch the consumer. Always keep an eye on how she is changing. That’s the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund. “I am always struck by how much has changed, not just […]
BBG Ventures, a New York-based, early stage venture capital firm, backed with $10 million from AOL, that invests in women-lead tech start-ups, has made investments in 12 start-ups. Headed by media industry luminary Susan Lyne, BBG makes seed investments of generally less that $250,000. The fund was launched in September. We spoke with Lyne about the fund. She […]
LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and […]
CANNES – With the success of the HuffPost Live, a 12-hour live interactive video program, parent company AOL be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL. The veteran television executive explains that a confluence of forces, […]
Television is moving from being organized around channels to brands, says Susan Lyne, AOL Brand CEO, in this video interview with Beet.TV at the AOL Digital NewFront event in New York. Commenting on opportunities around branded content, Lyne, a veteran television executive, explains the value of deep brand association versus 30-second commercials.