Shazam Lets Advertisers Follow Consumers, CEO Riley

BARCELONA — Audio-identifying mobile app Shazam is trying to create a business selling data to advertisers by encouraging users to tag content other than music. “We’re now able to target advertising based on Shazam activity,” CEO Rich Riley tells Beet.TV. “We can do that on Shazam and off Shazam. We can follow a device ID on […]

 
 

New CEO Wants Shazam To Be Destination, Not Utility

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]