LAS VEGAS – Brightcove, a global provider of cloud content services, is trying to remove some of the complexity inherent in providing content to the breadth of devices available today, says Chris Johnston, VP of Digital Media at Brightcove, in an interview with Beet.TV
“Seven years ago, the question was, ‘How do I get video on the Internet at all?’ That question has been solved but in some ways is now worse because ‘on the Internet’ means on my desktop, on my laptop, on my tablet, on my phone, on my connected TV, on my connected device plugged in to my TV,” says Johnston. “And that all implies different video formats and different mechanisms, different bandwidths and different sizes. These are all things that Brightcove can help handle.”
The multi-screen world is here, Johnson says. In order to eliminate some of the fragmentation that comes with the proliferation of so many devices, Brightcove is creating an abstraction layer so that, for any new device or operating system, the content is delivered in the proper format and publishers can reach their audiences wherever they are.
We spoke to Johnston at NAB 2013.
– Katy Charles
Brightcove Aims to Aid ‘Multi-Screen World’
Recent Videos
IAB UK’s Elkington Claims Progress On Transparency
COLOGNE — Over the last couple of years, both advertising buyers and sellers alike have cried foul over alleged nefarious practices, high margins and unseen misdeeds on the part of intermediaries. A host of initiatives has risen to combat the lack of transparency, some of them from vendors and agencies themselves accused of hiding ad […]
Sorrell On Why Brands Have An Internal Battle For Ecommerce
COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]
After Spain, OTT Is Key to Sky’s International Expansion Plans
COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really […]
Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’
COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]
With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman
COLOGNE – There’s a school of thought that says most online retailers cannot compete with the likes of Amazon and Alibaba. The folks at Criteo don’t think so, which is why they have architected “a kind of alternative universe” in which ecommerce companies not only survive but thrive. Despite “doom and gloom” sentiments about competing […]
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]
On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor
COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
COLOGNE — When it comes to new revenue, the digital advertising world now looks increasingly like Google’s and Facebook’s. But there is now a groundswell movement in which publishers want to regain control of their ad-tech stack and, with it, the rules of the road. At the DMEXCO digital ad industry gathering in Germany, The […]
4C, Mediaocean Integration Aligns Social & TV Ad Buying
They have traditionally been regarded as distinct channels for advertiser strategy, but the worlds of social media and TV are now coming closer together. 4C Insights, whose product suite already let advertisers buy ads on social media in sync with TV play-outs, has partnered with Mediaocean, the software platform for media buyers, to enable the […]