Videology, the Baltimore-based video advertising services company, is expanding its platform to television advertising and the company’s management of deep data around consumer preferences is key, says Tom McMahon, President, in this interview with Forrester Principal Analyst Joanna O’Connell.

McMahon speaks about the expansion of the business and the opportunity in “addressability” around advertising on television.

They spoke earlier this month at the Beet.TV executive retreat.