An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates for the big publisher, says Roland Hamilton, who heads the U.S. operations for the Paris based company.
Hamilton explains that the automated buying is separate from the company’s direct sales efforts which is largely focused around sponsored programming.
Dailymotion is the world’s second biggests video site after YouTube.
We sat down in Dailymotion’s New York office for this update on programmatic buying, the emergence of connected TV’s, imminent plans for video uploads via mobile devices, and plans for more original content creation with the building of Dailymotion studios in New York and Paris.
Hamilton will be a keynote speaker next week at the Beet.TV executive retreat in Vieques, Puerto Rico.