Social marketing platform provider Roost recently rolled out a free tool for small businesses to track how they’re faring locally with their Facebook marketing efforts, which often include videos targeted to local customers.

The new service offers reports on how effectively, or not, small businesses are reaching the constituents in their zip code.

Local Response is another such social media startup, and this week's New Media Minute takes a look at both and explains why they are companies to watch.

– Daisy Whitney

Editor's Note:  The New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly here. AP