Online video advertising is on pace to grow a whopping 52% in ad dollars this year to surpass $2 billion in ad spend, eMarketer recently reported.

On the heels of that news, Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, talked to the New Media Minute about best practices in working with brands in online video to drive marketing ROI, deliver on the brand’s creative vision, and capitalize on Web storytelling.

Daisy Whitney

Editor’s Note: Daisy’s New Media Minute is produced and published separately from Beet.TV.  We are pleased to publish it regularly.