What are the rules for engagement in the social Web? Social media expert Scott Meldrum of Pollin8.com shared his top 3 social dos and don’ts in this week’s New Media Minute.
-Daisy Whitney
New Media Minute
Recent Videos
Untold Consequences Of Tech Regulation: GroupM’s Norman
In 2019, barely a week goes by without another big scandal or controversy concerning a big technology company, the rules around its platform access or the use of its audience data. And all that comes on the heels of the prior two years of ad-tech outcry, when advertisers lamented the opaque and often fraudulent digital […]
A+E Sales Extensions Benefit Advertisers And Viewers: VP DeMarco
With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains […]
More National Brands Executing TV Locally: Premion’s Wilson
While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains […]
Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting
At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising. He talked about what Comcast Advertising is excited about as a champion/partner to Comcast Spotlight, FreeWheel and NCC Media in the rapidly changing TV space. He sees tremendous opportunity in the power […]
Interactive TV Has Finally Reached Maturity: Chalozin
The dreams go back a long way. In the 1990s, conceptual fantasies of shopping, browsing and navigating on-demand “interactive TV” were everywhere – and it seemed like the future was just around the corner. Then… not much. The internet boomed and video eventually graced connected screens. But interactive TV was still largely an unrealized dream. […]
RTL AdConnect Coming To America: Coruble Seeks D2C Dollars
Can a TV group from Luxembourg crack the US market for digital video advertising? Last year, acquiring SpotX, pan-European RTL Group created Video Marketplace (VMP), an initiative to combine various source of online video ad inventory which its AdConnect sales house represents. Now the outfit is doubling down on its US presence. “(When) I stepped […]
Axios Subscription Coming Soon, CEO VandeHei
The in-brief news publisher Axios has been talking about launching a paid tier for a couple of years now. In November 2016, CEO Jim VanderHei told a conference such a tier could cost $10,000. Fast-forward to 2019, and VanderHei says a subscription scheme is still being tested, and could be coming soon. “We’re beta testing […]
Pixability’s George: From Walled Gardens To Connected TV
If anyone understands what it’s like to work inside one of the walled gardens, it’s David George, who left Facebook as Head of Mobile Publisher Solutions just over a year ago. Now as the CEO of Pixability, he’s helping to expand the company’s data and machine learning platform from social media giants like Facebook and […]
OTT, Connected TV ‘A Huge Rollout’ For Simpli.fi: CEO Prioleau
Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains […]
Publicis’ Tobaccowala: AdTech Must Yield Control, Compensate For Consumer Identities
Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be […]
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