What are the rules for engagement in the social Web? Social media expert Scott Meldrum of Pollin8.com shared his top 3 social dos and don’ts in this week’s New Media Minute.
-Daisy Whitney
New Media Minute
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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
PHOENIX — Two years after the world’s biggest advertiser lit a fire under a litany of digital advertising supply chain concerns, the world’s biggest ad buyer says things have improved. Now he hopes advertisers can pay a price that reflects the improvement. In this video interview with Beet.TV, John Montgomery, GroupM global brand safety EVP, […]
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
PHOENIX — In the ashes of the transparency outcry, more and more brands have decided to undertake marketing under their own steam. In fact, the number of US brands which have launched in-house agencies has reached 78% – up from 58% in 2013, according to the ANA’s In-House Agency Report. On the ground, however, chatter […]
Subscription Fatigue is Coming: Telaria’s Zagorski
PHOENIX — Even as subscription content services go on booming, people have been forecasting a plateau. As the likes of Netflix, Spotify, news publishers, grocery services and more attract monthly paying customers, they aren’t just causing brands to worry about a diminishing ad hole, they are also pushing some to fret about looming “subscription fatigue”. […]
USC’s Jeff Cole Evaluates Streaming Services, Trend Toward Movie Ticket Subscriptions
PHOENIX – A self-described “historian of Hollywood,” the Director of the Center for the Digital Future at USC Annenberg School believes services like MoviePass are nudging the U.S. movie industry toward a subscription model for ticket sales. “I was fascinated by MoviePass,” says Jeff Cole in this interview with Beet.TV at the IAB Annual Leadership […]
Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White
Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is […]
Transparency, Speed Driving CTV And OTT Growth: Telaria’s Lowy
PHOENIX – The two main attributes of connected television and OTT for advertisers are transparency and speed, says Adam Lowy, who’s witnessed the growth of convergence on the publisher side and now at software platform Telaria. Lowy joined Telaria in the fall of 2018 from Dish and its Sling TV service, where he had been […]
How GroupM Counsels News-Averse Brands: Schiekofer
Do advertisers have a moral duty to continue spending in news organizations? And what kind of effectiveness can they find there? Over the last year, concern has grown that some brands are opting out of a news environment where the level of political discourse has turned negative. Some media agency executives told Digiday they had blocked hundreds […]
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]
Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu
Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
The growth in subscription, ad-free media services like Netflix is forcing brands to look at alternative messaging formats in a land where, once, they enjoyed ad space between content. News has become an increasingly attractive environment. That is according to one agency content chief who helps the brands find the best way to meet their […]