What are the rules for engagement in the social Web? Social media expert Scott Meldrum of Pollin8.com shared his top 3 social dos and don’ts in this week’s New Media Minute.
-Daisy Whitney
New Media Minute
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Sorenson Aims For Total Addressability Through Programming Partners
The roll-out of addressable TV ad targeting systems continues apace – but total audience addressability still seems some way off. So Sorenson Media is getting creative in its approach to the problem. Sorenson’s solution is an addressable platform for linear TV which uses smart TVs to swap out ads otherwise broadcast in conventional transmissions. The […]
BrightLine’s Aksman On Making Commercials ‘Smarter’, Data Link With Cuebiq
Even as video content providers endeavor to keep up with viewing choices, commercials need to catch up with viewing technology. To do so, they need to get smarter, says BrightLine’s Rob Aksman. “The impetus is on us now to make sure advertising does not fall behind and keeps pace with all the personalization and seamlessness […]
Addressable Advertising Through The Lens Of GroupM’s Essence
As the market capabilities for addressable advertising continues to grow, it might best be considered a tactical balancing act whose ultimate utility resides in a perceived value exchange for individual brands. In the right situations, addressable can be “a fantastic tool,” says Adam Gerber of GroupM’s Essence agency. Whether to employ addressable depends on a given […]
BrightLine’s DataCast: Targeted Ads Across The OTT Landscape
Long known for its dynamic ad capabilities, BrightLine decided to add “a data side to the equation” with its DataCast offering in early 2018. The platform was built from scratch to account for core differences between Internet and mobile approaches that do not effectively port to TV, and many premium content providers have since signed […]
MediaLink’s Spiegel Joins TransUnion to Head New Addressable Media Unit
Matt Spiegel, managing director at MediaLink, has joined the giant data company TransUnion to head its new formed media vertical, focused on addressable solutions. In a press release, the company explains: “His expertise will further TransUnion’s ability to deliver the addressable solutions required by enterprise marketers and media companies to make informed modeling, strategic investment […]
Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing
With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like comScore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform audiences. “I would say that there has been a lot of progress” in cross-screen measurement, says Hulu’s Julie DeTraglia. “I will give the industry all of the […]
AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch
As it prepares to launch “a new kind of advertising company,” the AT&T Advertising and Analytics unit is doubling down on the attention economy and how marketers and publishers must harness data and technology to attain relevancy amid an explosion of consumer content choices. “There is almost infinite information fighting and competing for finite human […]
Advanced TV A ‘Spectrum Of Capabilities’ Needing Uniformity: Essence’s Gerber
Defining the term “advanced TV” is complicated, but that’s just a reflection of reality right now. Because it’s going to be awhile before there’s uniformity in understand how people engage with video content and measuring the impact of that engagement, says Adam Gerber. As the President of Global Media for the Essence agency surveys the […]
DISH Seeing Addressable TV Buys Becoming Part Of Overall Planning
Cross-platform advertising buys are soaring at DISH Media Sales as more media agencies create advanced-television teams, while the operational efficiency afforded by programmatic technology continues to grow. This is Jim D’Antoni’s snapshot of the advanced TV and addressable advertising space explains how more marketers are integrating addressable buys into their strategic planning instead of integrating […]
Hulu Expanding Interactive Ads To Augment ‘Purposeful Viewing’
Amid the seemingly unending competitive jostling among its constituent owners, Hulu has kept its focus on one thing: giving advertisers and viewers as many choices as possible. Having rolled out interactive ad units earlier this year that enabled viewers to buy movie tickets with their television remote control, “We’re continuing to push more of that […]