Half of buyers of Internet-ready TV’s are connecting to the Net, video consumption on mobile devices for big publishers like iVillage is quickly increasing, linear television is inexorably moving online and to mobile devices, Madison Avenue is moving beyond pre-roll to interactive ads and big publishers including AOL, MSNBC.com are finding new ways to connect their content with audiences outside of their giant destination sites via innovative syndication and discovery strategies.
These are some of the topics covered in the Beet.TV Video Strategy Summit held at Bloomberg headquarters last week.
Here at Beet.TV, since way back in 2006, we have been exploring “root of the media revolution,” the incredible transformation of digital video. This is the most dynamic period we have seen.
We have assembled the five, individual panels in this video player. To select a session to view, use your cursor to scroll up or down. Below is a list of the sessions and the speakers. Thanks to Erick Schonfeld, co-editor of TechCrunch for helping me moderate.
Thanks to Bloomberg for hosting us and to Ooyala and to Yume for being our presenting sponsors. And, thanks for Ooyala for publishing the conference video on their snazzy player.
The Technology Around Online Video News
Kevin Krim – Global Head of Bloomberg Web Properties, Moderator
Bismarck Lepe – President, Products, Ooyala
Adam Singolda – CEO, Taboola
The Emerging Technology of Online Video Distribution
Erick Schonfeld – Co-Editor, TechCrunch, Moderator
Kevin Krim – Global Head of Bloomberg Web Properties
Bismarck Lepe – President, Products, Ooyala
Ross Rubin – Director of Industry Analysis, NPD Group
Chris Van Noy – Chief Strategist, Media & Entertainment, Akamai
Rob Davis – Director, Interactive Video Practice, Ogilvy Interactive
Paul Slavin – EVP, ABC Digital Media
Women and Online Video
Andy Plesser – Executive Producer, Beet.TV, Moderator
Jodi Kahn – Executive Vice President, iVillage
The New Technology of Video Advertising
Andy Plesser – Executive Producer, Beet.TV, Moderator
Ed Haslam – Senior Vice President, Marketing, YuMe
New Strategies for Digital Video
Andy Plesser – Executive Producer, Beet.TV, Moderator
Ed Haslam – Senior Vice President, Marketing, YuMe
Michael Dresner – COO, CineSport
Mark Marvel – Senior Director, Emerging Media Monetization, MSNBC.com
Bill Lederer – CEO, Kantar Video, WPP Group PLC
Dermot McCormack – Executive Vice President, Digital, MTV
Ran Harnevo – Senior Vice President, AOL Video
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