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Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV

WPP Media takes a comprehensive approach to video, said Adam Arnegger, executive director and head of investment, in this interview with Beet.TV Editorial Director Lisa Granatstein. When it comes to planning and implementing strategies for clients, the media agency views video “holistically,” recognizing the power of linear television alongside the precision targeting of connected television and digital media. “When building those two things together,” Arnegger said, “we’re able to use that as the front door for the consumer as they build their journey with their healthcare provider.” Why television remains a trusted [...]

Posted on 12/14/2025 at1:26

Omnichannel Starts with TV: The Evolving Role of TV in Healthcare Marketing, a Beet.TV Leadership Series, presented by Swoop

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AI and the New Streaming Bargain, with KERV.ai’s Brad Quinn

Not long ago, the promise of streaming was an escape from the old world of television ads. But in a landscape now crowded with services and battling for subscribers, a new bargain has been struck. The ad-supported tier has become the undisputed growth engine of the streaming universe. "I think it's over 100 million folks have actually decided that ads are [...]

Emotional Context is Becoming Advertising’s Next Competitive Edge: Seedtag’s Marko Johns

LONDON – As the advertising industry grapples with tighter privacy rules and the fading usefulness of identifiable user data, contextual intelligence is emerging as one of the most important tools for reaching audiences, said Marko Johns, U.K. managing director at Seedtag, in an interview with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit. Johns said the sector [...]

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’

RANCHO PALOS VERDES, CA — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon and Roku’s operating system, which is [...]

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer

RANCHO PALOS VERDES, CA – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Bohrer described today’s media landscape [...]

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet

RANCHO PALOS VERDES, CA — Retail media and commerce media networks are often flying blind when targeted consumers share login info. But United Airlines' commerce network Kinective Media rarely flies off course thanks to the specifically known travelers taking its seats. “You have to be you to sit on our airplane. There’s no way around it. You’ve proven it four times [...]

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero

RANCHO PALOS VERDES, CA – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, founder and chief executive of Ad Fontes Media, said her company’s mission is simple but ambitious: rate news sources for [...]

Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway

LONDON - Advances in infrastructure and computing power are fundamentally changing how programmatic advertising operates on the supply side, enabling faster, more sophisticated decision-making that was previously impossible, said Sarah Botherway, marketplace operations director at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Botherway said improvements in latency and processing power have transformed [...]

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding

RANCHO PALOS VERDES, CA — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths of knowing what ads are working in real-time, the need to apply a genuine understanding is where multimodal video foundation models like that of Twelve Labs comes in. “Video is just really [...]

Scene-Level Targeting Brings AI’s Contextual Revolution To CTV

When it comes to advertising alongside video content, context has always mattered. But artificial intelligence is taking that context to a granular new level, potentially transforming how brands engage with viewers. The technology is enabling a shift from broad-brush categorization to pinpoint, scene-by-scene understanding of content – meaning ads can be matched to the exact moments that make them most relevant. That's [...]

Retail Media to Surpass TV Ad Spend as Upper-Funnel Brand Credentials Show: WPP Media’s Bukowski

LONDON – Retail media is entering a new phase, shifting from a narrow focus on placements and proximity to purchase toward a broader, intelligence-driven role across the full marketing funnel, said Samantha Bukowski, global head of commerce at WPP Media. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Global Leadership Summit, Bukowski said the industry is finally [...]

Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis

RANCHO PALOS VERDES, CA – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales and agency relations, said the company [...]

Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan

RANCHO PALOS VERDES, CA – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI are converging to make advertising [...]

Gracenote’s Kanishk Prasad: AI Enables Advertisers to Upload Brand Briefs and Find Matching Content

For all the talk about artificial intelligence complicating the business of advertising and media, there’s an argument to be made about how it simplifies the challenge of content discovery. For Gracenote, the path to easing consumers’ desire to find what they want to watch on TV involves allowing advertisers to upload brand briefs into large language models that identify appropriate [...]

‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy

Is the potential for machine learning and artificial intelligence to revolutionize premium video advertising is being held back by an unglamorous problem? Some in the industry think of a common identity framework is needed to prevent inconsistent reach and skewed measurement. David Levy, CEO of OpenAP, agrees. In this video interview with Beet.TV, he said the industry must first tackle this foundational [...]

Adobe’s Denise Colella Makes the Case for AI as ‘Enhancer, not Replacement’ for Human Creativity

ORLANDO, FL — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan at the ANA Masters of Marketing [...]

Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad

RANCHO PALOS VERDES, CA – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, lies in doing more of [...]

Slam Dunks and Exponential Growth: Quigley-Simpson’s Ratner on Retail Media

The booming retail media sector's greatest strength lies not just in its expanding footprint but in its foundation of actual sales data. Unlike traditional programmatic channels where marketers append third-party data and push it downstream, in retail media networks, purchase insights flow upward through the system, enabling genuinely informed targeting decisions. "It is not guessed, it's not modeled, it's not attributed. It [...]

How TiVo is Challenging the Incumbents in Content Identification

RANCHO PALOS VERDES, CA — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of any measurement system owes much to [...]

More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI

RANCHO PALOS VERDES, CA — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you're able to have a sound identity layer that can identify consumers and then [...]

Google’s Inderpreet Sandhu: AI-Driven Creative Alignment will Transform CTV Ad Relevance

RANCHO PALOS VERDES, CA — Among advertisers’ hopes for artificial intelligence is the ability to shape and reshape creative moments within scenes streaming on CTV to bring more emotionally resonant ad experiences at scale. “Every piece of content that we all watch elicits a different emotional reaction or an association. So why shouldn’t the creatives be aligned to that type of [...]