Videoegg's recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, says Matt Sanchez, CEO.

This is our second interview with Sanchez who explains the rationale for the acquisition and the opportunities it provides.

The acquisition is expected to close next month.

Andy Plesser