Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com are now related to location and about one-third of all Google searches via the mobile platform are related to the searcher’s local environment.
Google searches via the mobile platform are related to the searcher’s local environment. Here’s a look at why brands and marketers need to make sure their sites are optimized for mobile in this week’s New Media Minute.
Daisy’s New Media Minute is published and sponsored separately from Beet.TV. We are pleased to publish it regularly. AP