While several brands have created video programs around products, a
few, like Monster Energy Drink,
have created a fan-based video site as a primary marketing platform.

The high octane fan site for music and sports mixes professionally
produced video and user-generated content. 

The site has been created by Monster's interactive agency Level
.   We spoke with Curt Van Inwegen, VP of client services,
about the program.  He explains how Monster uses Kyte as its video

More on the implementation from the Kyte blog.

Andy Plesser

 Disclaimer:  This post was created as part of Kyte's sponsorship of