While video applications over stable Wi-Fi connections look terrific on the iPad, some video applications, including the popular ABC Television, do not run on the iPad.   

See our photo below.

As content creators scramble to get video onto the iPad, they have to deal with issues of how big a file should be delivered to the end user.  This is determined in bitrate

Last month, just as the iPad launched, I visited with Guillermo Sierra, who heads digital content for the U.S.-based, Spanish language broadcaster V-Me.

He told me that his company is doing extensive research into his user's connectivity to determine the bitrate for its iPad application.  He said it would be somewhere between 700 and 1100 kbps, and would probably be around 800. 

Not sure if V-Me is working via 3-G on the iPad.  But for V-Me and other content creators, the restrictions from AT&T could change the bitrrate delivery equation.

v-Me uses Kyte for its video management system.  Serra told me that his company's videos showed up immediately on the iPad via its WAP site.  He said that full iPad application would follow.

In March, AT&T's CEO predicted that the iPad would be primarily used via Wi-Fi.  Looks that way for video consumption at the moment.


Andy Plesser, Executive Producer

Disclaimer:  The video of a Kyte customer was undertaken as part of Kyte's sponsorship of Beet.TV