LOS ANGELES — Comcast's early results in showcasing programming in 3D in the last two years is promising for this new content area, according to data Comcast shared with us at the recent Cable Show in Los Angeles.
For the five or so 3D events the cabler ran in the past two years, consumers opted for 3D viewing about 16% of the time when given the option to watch in standard-def, hi-def, or 3D, Derek Harrar told us during an interview.
"That's a really good indicator that 3D is going to be well-received," he added. Harrar is senior VP and general for video and entertainment at Comcast. The content that has fared well has been slasher films and 3D, but the recent Master's Golf Tournament also drove audiences, he said.
He also demos a pair of Panasonic 3D glasses, and they look quite sturdy!
Daisy Whitney, Senior Producer