A year after its founding, social video startup Vpype launched one of its first applications in partnership with Facebook. Since social video is an area that’s bubbling up in attention, I traveled to the company’s offices in Milpitas, Calif. for an interview with the CEO Shoieb Yunus.
Yunus explained how Facebook’s 350 million users can quickly tap into the live broadcast video capabilities of Vpype to send personal video greetings to friends, to create live and interactive shows online, and to share and embed video.
Vpype is privately funded and will draw comparisons to companies from YouTube to UStream since Vpype is aiming to compete in the video blogging and video sharing world. But Yunus emphasized Vpype is betting on the simplicity of its application because users don’t need to upload the videos and on its integration in social sites, like Facebook.
Daisy Whitney, Senior Producer
Representing 50% of the domestic television impression supply, the OpenAP audience-targeting consortium has reached critical mass and created a uniform currency around advanced advertising, says Viacom’s John Halley. Phase Two will see more publishers joining OpenAP as it works on ease-of-use and other improvements for media buyers. In this interview with Beet.TV at the recent […]
What if your TV ad could follow you from the living room, to the bedroom, to the restaurant? In 2018, that is the reality that many TV companies are now engaged in – ensuring that advertisers can get guaranteed outcomes, like driving footfall from people who watched an ad. And it’s one which A+E Networks […]
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When you run a mass medium like TV and the largest advertising channel in the world, you hold all the cards. At least, you used to. TV operators are familiar with setting the terms of the deals through which marketers get to buy air-time – even the very process which leads to deals getting done […]
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