LAS VEGAS — Producers of Fox’s super-popular freshman hit “Glee” will host an open casting call online for a few new roles in the Glee club. The roles are open to both amateurs and professionals.

I sat down with the network’s Laurel Bernard, senior VP of marketing, at the recent NATPE show to chat about the viral efforts the network has relied on for “Glee,” including the casting call and the original launch strategy. She also discussed best practices that networks in general can use when trying to harness viral marketing across other mediums.

Daisy Whitney, Senior Producer