The Washington Post, long a pioneer in the online media space, registered the biggest percentage jump of all major news sites on election day, Nielsen Online reported last night. Although far from the newly crowned traffic leader, with a record 12.8 million unique visitors, the Post jumped 113 percent to 2.3 million uniques. (Nielsen compared October 28 to November 4.)


Surely part of the success of the Washington Post is its long multimedia approach to journalism. Last Tuesday, October 28, Chet Rhodes, deputy managing editor for multimedia at the joined us for the Beet.TV Online Video Roundtable at MSNBC in New York. Kelsey interviewed him about video journalism.

You can check out the Post’s video coverage of the election here.

Congratulations to Jim Brady and entire Washington Post online team for this big day.

Oh, and the “paper” version is selling briskly Editor & Publisher reports.

Here’s a rundown on the record-setting TV viewing numbers by The New York Times.

Andy Plesser, Executive Producer

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