An online video campaign is attracting 70 percent of new army prospects, Beet.TV has learned. MRM, a digital ad agency owned by Interpublic Group, produced videos for the online Army Strong campaign that highlight and demystify the Army experience. Last week we spoke with MRM New York’s Creative Director Michael Jacobs, who heads digital campaigns for the Army, Nikon, and Intel.

Army Strong video categories include “What It’s Like Being a Soldier,” “Army Parents” and “Ways to Serve.” The “Basic Training” category receives the most traffic, suggesting prospects are most concerned about meeting the army’s physical demands.

In addition to views on Army Strong campaign’s destination site, some of the Army Strong videos receive hundreds of thousands of views on YouTube.

–Kelsey Blodget, Associate Producer