Sure newspapers have some serious challenges these days, but one bright spot is online video advertising. According to a study by Borrell Associates, newspaper web sites sold more than twice as much online video advertising as local television stations last year. And local online video advertising is set to surge over the next five years, according the a report in this week’s edition of Mediaweek.
Online video, which reps 5 percent of local ads this year, is going to become a more prominent part of local Web ad revenue. By 2012, Borrell expects online video advertising to take 35 percent of all local online ad dollars.
We believe that newspapers have the potential to thrive in this changing media landscape. Jeff Jarvis, our favorite media pundit, presents the opportunities for newspapers to reinvent themselves at this critical juncture. My interview with him is below.
Yahoo in Big Ad Pact with Newspapers
In another development pointing to the online opportunities for newspapers, Yahoo! has inked an advertising deal with 267 newspapers.
Tough Times for Local Broadcasters in Online World
Check out CNET News.com’s Greg Sandoval’s dispatch from NAB in Las Vegas. He reports on the issues faced by local broadcasters facing an onslaught of online challengers.
— Andy Plesser