View a transcript of this interview
Here is the second part of our interview with award-winning magazine editor Mark Whitaker. He had been editor in chief of Newsweek for eight years before recently being named to an executive position at the Washington Newsweek Interactive division, the unit that runs online operations for The Post, Newsweek and Slate. His new job involves growing the company’s online assets internally and building through acquisitions.
Interviewing Mark is our very special "guest" correspondent Jeff Jarvis, author of the influential media blog Buzzmachine.
Mark sees opportunities for the Post and other big publishers who need to embrace new business models. He sees opportunities in niche/special interest publishing and highly localized or "hyperlocal" publishing. He says that consumer generated content will become increasingly important.
Mainstream media has to innovate — and several of the big players are. Last week, Beet.TV visited The Wall Street Journal newsroom and will visit The New York Times in a few days. There is great deal of innovation to report. So, please check back with us as we explore this evolving story. And, your comments are always welcome.
This Bud.TV is Not For Us, 21 States Declare
AdvertisingAge has a big scoop about the actions of 21 state attorneys general who have complained to Anheuser Busch that restrictions to block under 21 year olds from watching Bud.TV is inadequate.
It’s ironic that the registration process has been widely criticized by many in the media who consider the registration process too arduous. It will be interesting to see how this $40 million marketing undertaking unfolds. Doesn’t look too promising.
Mark Whitaker, Newsweek Interactive, Jeff Jarvis