Online video advertising is about to explode. The next big wave will be the placing of short commercials – either before as so called “pre-roll” or after a video clip has been seen, as “post-roll.”  Advertising won’t be appropriate for all video clips, for sure, but this looming development represents a solid business model for content developers, both big and small.

Several video sites are inserting video into clips and sharing revenue with content producers. Some of the pioneers include Revver, Brightcove and Google Video.

Forrester’s Charlene Li believes that in addition to these sort of tacked-on clips, there needs to be advertising around the clips, on the pages surrounding the video, which are relevant to the content of the video being watched.

To succeed in placing relevant ads in "context" next to video clips, publishers need to actually search the content of the video or audio, not just the metadata or text tags.

Charlene says we’re in the “dawn” of marriage of video search and advertising. She is impressed with progress in this direction from Blinkx.TV.

— Andy Plesser

Coming Clean:  Forrester Research is a former client of Plesser Holland, publishers of Beet.TV

Check out Our Vlog about Legal Education

We at Beet.TV are very pleased to take the wrappings off LawClinic.TV, our new video blog about legal education that we are publishing in conjunction with the Fordham University School of Law.  We just got a very nice write-up from PRWeek on the project. 

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