CNET Networks started out some ten years ago as an accomplished producer of technology programming that was syndicated on local and network television.
A few years later, the company stepped back from the video world as it built a hugely successful technology news and e-commerce site.
More recently, the company has produced a number of product reviews supplemented by video clips. We find the video reviews really helpful when shopping for new gear — like the new HD Panasonic camcorder — that we lust for in a big way.
What’s next? The San Francisco-based company has been organizing all its content in a very cool new video "channel" called CNETTV.com It’s been in beta and will go "live" soon, although you can find it in beta now. You should check it out and play with the virtual remote control!
We caught up with CNET Exec. VP Joe Gillespie who is in charge of the new video efforts. We taped him in the groovy CNET studios with our equipment. He gave us the lowdown about the new channel including the distribution of CNET content on cable networks via video-on-demand, how video provides the ultimate "navigation" tool on a Web site and other useful information, like how user reviews will become part of the channel a bit further down the road.
— Andy Plesser
Coming Clean: Beet.TV is published by Plesser Holland Associates, the PR firm that I head with my great buddy Kent Holland. I am very proud to say that our public relations firm represents CNET Networks. In fact, we’ve represented CNET and sibling ZDNet for 10 years.
Google Loves Beet.TV !!!
OK, not to get to carried away with ourselves, but we are blown away by Google’s official video blog which highlights us today and gives us a five-star rating! Very exciting. Here’s what they say:
"Beet.TV the self-styled ‘root of the media revolution,’ is shaking things up. With all that’s changing in the world of online media, you can count on beet to be covering it."
News Alert: Some important news tonight about Google and The Associated Press working out content use agreement.
Weird but true: The New York Times reports today that book publishers are using online video clips to promote books. Wow.
Here’s a photo of me and Kate Lyon, editor of Beet.TV, on the set of a real television studio, the home of CNETTV.com — AP