SMG

SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode,…

Programmatic Buyers Are Coming Out of Their Silo: SMG’s Gould

CHICAGO — Roughly 45% of display ads in the U.S. are now bought programmatically, and that’s much too big for programmatic buying to be considered a specialization anymore. For that reason, VivaKi’s AOD trading desk has been moving programmatic specialists over to client teams at Publicis Groupe’s media agencies. “It…

Three Biggest Ad Trends By SMG CEO Desmond

CHICAGO — What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world’s biggest ad agencies. Speaking with Beet.TV in this interview ahead of her visit…

SMG’s Weinstein on the Evolution of Programmatic Buying

CHICAGO – As programmatic buying has matured, agencies are pulling it from separate departments and integrating programmatic buying more closely into core operations, says Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group, in this interview with Beet.TV. The evolution of programmatic buying inside agencies is similar to…

A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach

CHICAGO — The amount of money SMG advertisers are spending on so-called “addressable TV”, which helps buyers target unique consumers via cable and satellite boxes, with Internet precision, is on course to double this year. “We sized the addressable market for 2014 at about $300 million,” says Tracey Scheppach, EVP of Precision Video at…

Viewability is a Major Topic of 2015: SMG’s Kienast

One of the major themes of 2015 is viewability, says Erin Kienest, SVP, innovation and activation director at SMG. “We talk about making our dollars work harder and work smarter, and viewability really is brought to the forefront,” she says. Marketers not only want their ads delivered to the right…

SMG’s Tech Startup Partnerships Bear Fruit For Brands

LONDON — Back in January, media agency SMG announced NextTECHnow, a program to get closer to UK tech startups that can help bring innovations to brand campaigns. Since then, the programme has been kept somewhat under the radar. But the man who runs it now opens up on the rationale and…

Data Unlocks Creativity: SMG’s Glucklish

LONDON — Thanks to the rise of advertising technology, the “Mad Men” of ad agencies have been joined by the so-called “Maths Men” of tech vendors. But these two camps need not be perceived as coming from different disciplines, says one agency boss. Pippa Glucklish, UK co-CEO of SMG, tells…

Top Ranks in Ad Industry Still Male Dominated: SMG’s Glucklich

LONDON — Back when SMG’s Pippa Glucklich was a university student writing her dissertation about women in advertising, just 14% of senior executives in the ad industry in the UK were women. Now, two decades later, the percentage has increased, but only to 25%. “Our industry in the UK is…

Collaboration Is Key To Creativity: SMG’s Parker

LONDON — By the time Steve Parker gets to Cannes, he will have earned a glass or wine or two on a yacht. The UK joint CEO of media agency Starcom MediaVest will have completed a 500km, multi-day bicycle ride from the center of France, across a series of mountains and down to…