SMG

More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG publishing platform and…

Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

CHICAGO — The internet may have displaced newspapers, magazines and radio in many consumers’ lives. But advertising execs – even those from technology backgrounds – don’t believe TV is about to croak any time soon, a Beet.TV panel heard. DigitasLbi’s programmatic strategy and analysis VP Brian Zaben: “It’s not going anywhere. It…

Programmatic TV Is A Hard Sell: SMG’s Scheppach

CHICAGO – Programmatic digital ad trading techniques have their place in the TV world – but no-one should expect adoption like that which has been seen in online display so far, says one video ad exec. “Digital thinking is, for sure, going to come over to TV,” says Starcom MediaVest Group’s…

‘Addressable TV Will Take Off In 2015′: SMG’s Scheppach

CHICAGO — In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high gear, says one ad agency exec. “(In) 2014, I see a marketplace that has essentially gone from zero to $300 million of spend,” according…

SMG Germany’s CEO on the Growth of Mobile Video

COLOGNE – Today, it has become a given that both consumers and advertisers will make use of the internet on mobile devices, says Stefan Uhl, CEO of SMG Germany. A year or two ago, the idea of the “Ice Bucket Challenge” becoming viral – in part because of the ease…

Audience Insight Can Drive Creativity, SMG’S Blackborn

COLOGNE  – Even though programmatic advertising is rooted in technology, it has the power to drive more creativity, says Matt Blackborn, President of Emerging Markets at SMG, in an interview with Beet.TV. “There has been such an emphasis on technology and and how programmatic can drive efficiency and less about the power…

SMG’s Iain Jacob: UK’s Sky is Leading the Addressable TV Ad Movement

COLOGNE, Germany – For marketers, there is a big upside for delivering TV ads to particular households via an “addressable” scenario.  Providing ads directly  generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob, the President of Dynamic Markets at the Starcom MediaVest Group, in this interview…

Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking

LONDON — When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director of performance marketing and mobile development at Starcom MediaVest Group, in an interview with Beet.TV. Twitter can complement TV ads, and brands have seen a 7% rise in awareness from the…

Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a reflection of people…