LONDON – NextTECHnow (NTN), a tech solutions division of SMG which launched in January, is looking to expand into more markets, says Jim Kite, strategic development director for Starcom MediaVest Group.
“The starting point is the client and the client brief, and we just want to meet as many startups as possible who can answer them,” he says.
Currently, there are about 100 startups on the NTN directory.
“We’ve got our own media village here, and DMEXCO will be an opportunity to actually get to know some new startups, to get to bring them into our camp,” Kite says.
This interview is part of a series of videos leading up to the DMEXCO conference in Cologne. The series is presented by 4C Insights + Teletrax.
