Robert Andrews

An infamous no-show from most of the technology and marketing industries’ biggest annual gatherings, Apple looks like breaking its usual policy this year. Execs from the company will take to the stage at the Cannes Lions International Festival of Creativity this coming June, despite typically not attending. “We’ve got Angela Ahrendts and Tor Myhren,” says […]

SAN FRANCISCO — An initiative from three big ad-tech players to create a single pool of user identities is nearing technological completion and could go live from this coming Q2, according to an exec from one of the players involved. AppNexus, Index Exchange and LiveRamp created The Advertising ID Consortium last May in an effort to reach […]

Europe’s new consumer data privacy rules have been touted as having a massive impact on the digital advertising world. But, for companies and countries which already sing from the same hymnsheet, could the impact be muted? In this video interview with Beet.TV, one of the biggest ad-tech companies discusses the likely effects – or non-effects […]

More than 40% of US companies remain open to fines of up to €20 million for non-compliance with new European consumer data legislation. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for compliance comes this May. Now any global company which deals with EU citizens’ data must […]

PALM SPRINGS, Calif —  To date, the biggest beneficiaries of programmatic digital ad buying have been the larger ad buyers, those which are buying at such scale that every efficiency adds up to a big gain. But an emerging school of thought has it that the next wave of digital ad targeting growth won’t come […]

PALM SPRINGS, Calif — The publisher whose brands include AskMen, PCMag, Mashable and the Ookla Speedtest service has a clear focus on the tech vertical. But Ziff-Davis doesn’t want to leave its advertisers to rely on off-the-shelf “tech” audience segments to reach their customers. In this video interview with Beet.TV, Ziff Davis Senior Vice President, Strategy and […]

PALM SPRINGS, Calif — Blockchain technology may be commonly associated with cryptocurrencies like Bitcoin, but there are a host of vendors out there trying to bring blockchain benefits to other sectors, and advertising is not missing out. Among the use cases cited for blockchain in ad-tech is improving transparency by making transactions supremely recordable and […]

PALM SPRINGS, Calif — Over the last year, the scourge of digital ad fraud has risen up to become one of the industry’s biggest bogeyman. But what if you could cut ad fraud by up to 600%? That’s what Mike Zaneis claims he can do, for companies that follow his organization’s recommendations. Zaneis heads up […]

PALM SPRINGS, Calif — In an online advertising world increasingly excited about the application of customer data sets and segments, the conversation usually is confined to consumer data. But what if you are a marketer that sells not to consumers but to businesses? Anudit Vikram has got you covered. He is SVP at Dun & Bradstreet, […]

PALM SPRINGS, Calif — After a year in which calls for “transparency” in advertising technology reached “cacophony” on the controversy scale, advertisers understanding of the issues has increased significantly – and their demands are growing in lock-step. That is according to one ad exchange operator which reports a maturation in the questions marketers are asking […]

PALM SPRINGS, Calif — After another year of outcry over insufficient transparency in the digital advertising chain, supply-side platform PubMatic kicked off the year by making two pricing pivots geared toward soothing concerns. As the company’s platform sales VP Kyle Dozeman tells Beet.TV in this video interview: “The first was the removal of our buy-side […]

PALM SPRINGS, Calif — When it launched a decade ago, it was purely an analytics suite for cross-platform video publishers. In time, TubeMogul expanded to take on a bigger role powering the advertising that powers video. But now that ‘TubeMogul’ has become Adobe Advertising Cloud, it’s no longer mostly a video advertising company. In mid 2015, […]

PALM SPRINGS, Calif — Gone are the days since MSN was Microsoft’s only horse in the advertising race. Nowadays, the company’s ad offering encompasses Xbox, Outlook and a whole lot more. So Microsoft enlisted AppNexus to be its supply-side platform (SSP), the software ued to automate the sale of a publisher’s ads at scale. In […]

PALM SPRINGS, Calif — It is one of the leading causes of contemporary digital ad fraud. But just how big is domain spoofing, and how damaging is it? When News UK, News Corp’s UK newspaper publishing arm, conducted a test in December, the results were shocking. Though it removed the inventory of its The Times […]

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

Europe’s new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world’s largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for […]

Over the last few months, a growing procession of premium publishers has become increasingly vocal about their discontent with ad-tech – principally, excessive fees taken by intermediaries and fraud committed by bad actors. What if they launched and operated their own ad-tech? That’s where TrustX comes in. Owned by publishers’ non-profit trade association Digital Content […]

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they […]

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]