Brightcove, Ooyala Top Forrester’s List of Online Video Platforms, Little Twistage Gets Attention

13-03-01-03-11.jpg
By on 11/06/2009 1:22 PM @beet_tv

In report released today, Forrester analyst Bobby Tulsiani writes that Brightcove and Ooyala provide the best end-to-end online video platform. 

He writes, "Brightcove separates itself from the pack with leading scores in distribution and integration while Ooyala earns its highest marks in monetization and analytics."

The report ($1749) evaluates six companies.

Kaltura and VMIX come in second, getting high marks as offing "strong differentiated options." Additionally, "Kaltura is the only open source platform in our evaluation and also offers a self-hosting version…"  VMIX is noted for its "customized solutions for implementation, training, support, and pricing." The last group is Fliqz and Twistage which "serve narrower" niches.

By evaluating only six companies, Tulsani leaves out several strong companies including thePlatform, Blip.tv, Kyte, Metacafe, DailyMotion, and others.

In his blog post, Tulsiani explains why list was limited to six.  He writes: 

"While the number of companies in the space is certainly larger than six, we decided to focus on a set of vendors that serve a variety of clients, regardless of size or industry.  For that reason, some vendors that primarily focus on high end media companies, such as Digitalsmiths, The Platform, or Move Networks were not included."

We were pleased to see our neighbors at Twistage, a company a low profile, written up in the report.  The report finds that Twistage's "open API structure allows it to power many third party aggregators behind the scenes."  We have republished our interview with CEO and founder David Wadler.

On Monday, we will interview Tulsiani here at Beet.TV for much more on his report and trends in this sector.

Update: Here's the take on the report by NewTeeVee's Ryan Lawler.

Andy Plesser, Executive Producer

Disclosure:  Brightcove is a sponsor of Beet.TV

Recent Videos
image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

image
More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG ...

image
The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what ...

image
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform. Powered by planning, buying and reporting optimization platform AudienceXpess, the new system will help Magna Global ...

image
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively soft outcome metrics, like clicks, views or consumers’ propensity to buy. But now some marketers are beginning to demand publishers and networks charge ...

loader