Only large publishers with mainstream content–like CNN and Disney–should expect to make significant money from video ad revenue online, according to Benjamin Wayne, CEO of white-label plug-and-play video solution Fliqz. "It really doesn’t get interesting from a revenue perspective unless you can get to 20 or 30 million impressions a month. And when you consider that the top ten consumer sites start at like 40 million impressions a month, you understand that it’s a very small market of people that have the impressions," he says.

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