Mochila Inks Video Deal With Reuters

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Mochila, the fast-growing online syndication company, which distributes text, photos and videos, has just expanded its offering with an agreement to syndicate video content from Reuters. 

I caught up with CEO Keith McAllister who explained the company's offering and the new deal with Reuters.

Mochila provides a three way split of revenue, for the content creator; the Web site where content is displayed and Mochila.

Here is some details from today's announcement:

As a member in Mochila’s marketplace, Reuters will syndicate its comprehensive content to publishers across its various product lines, including its vast media library, which contains text and multimedia news, videos and other content assets. Reuters will make its content available through Mochila’s innovative AdMatch program. With AdMatch, Reuters will provide its content to Web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Reuters will also license its content to market participants on a pay-per-use basis.

“Reuters vast array of content provides valuable context, analysis and insight into global news and the financial markets,” said Ric Camacho, Vice President, Digital Syndication at Reuters. “By becoming part of the Mochila community, we are continuing our strategy of broadening the distribution channels for our trusted news and information, while extending the Reuters brand and increasing advertising revenue.”

-- Andy Plesser