Mochila, the fast-growing online syndication company, which distributes text, photos and videos, has just expanded its offering with an agreement to syndicate video content from Reuters. 

I caught up with CEO Keith McAllister who explained the company’s offering and the new deal with Reuters.

Mochila provides a three way split of revenue, for the content creator; the Web site where content is displayed and Mochila.

Here is some details from today’s announcement:

As a member in Mochila’s marketplace, Reuters will syndicate its comprehensive
content to publishers across its various product lines, including its vast media
library, which contains text and multimedia news, videos and other content
assets. Reuters will make its content available through Mochila’s innovative
AdMatch program. With AdMatch, Reuters will provide its content to Web
publishers for free and earn a percentage of the advertising revenue that
accompanies that content. Reuters will also license its content to market
participants on a pay-per-use basis.

“Reuters vast array of content
provides valuable context, analysis and insight into global news and the
financial markets,” said Ric Camacho, Vice President, Digital Syndication at
Reuters. “By becoming part of the Mochila community, we are continuing our
strategy of broadening the distribution channels for our trusted news and
information, while extending the Reuters brand and increasing advertising

— Andy Plesser