Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

 
 

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting

With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows a bit about television audiences. Given continued viewing declines, he believes the only way for broadcast and cable networks to maintain decent pricing is personalized ads with measurable business outcomes for advertisers. “I really don’t see any other answer given this confluence of […]

 
 

More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

LAS VEGAS – True one-to-one advertising targeting on digital and linear television is being held back by too many competing standards, says the President of VM1, the dedicated Verizon agency within Zenith. “The interoperability of all these different systems and platforms and devices just don’t play nicely together today. But over time it’s definitely where […]

 
 

GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

AUSTIN – Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. “The advertiser is competing with the regular newsfeed and the rest of the user-generated newsfeed. It remains a challenging environment,” GroupM chief digital officer Rob Norman […]

 
 

‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins

FORT LAUDERDALE — Advertisers like to talk about their search for “premium” ad inventory – the kind of places that only quality brands like to be seen. But is inventory really “premium” if hardly anyone sees it? “What defines premium is in the eye of the beholder,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based […]

 
 

ZEFR Helps Brands Make Sense Of YouTube

LAS VEGAS — If a consumer ripped a clip of your content and posted it to YouTube, would you chase her with a lawyer’s notice? Zach James would embrace the act. The co-CEO of video rights management and branding solutions startup ZEFR says his company “makes sense of the 90% of the videos that you […]

 
 

Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni

CHICAGO — Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this […]

 
 

YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

LONDON –Media agency ZenithOptimedia is one of those now helping clients produce branded video – and it reckons tapping in to existing talent with large audiences is the way to go. The agency has a division, Newcast, dedicated to creating TV and online video content opportunities for its clients. “It’s become much richer than ‘just […]

 
 

Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

Already considered a leader in real-time brand content creation on a per-campaign basis, Oreo maker Mondelēz International in April announced a partnership, Blink Studios, in which it would try to habitualize the practise using editorial expertise from new-wave mobile news service NowThisNews. Now Mondelēz’s global media and consumer engagement VP B. Bonin Bough reveals progress in this […]

 
 

Rightster Rolls Up Base79, Viral Spiral For MCN Scale

LONDON –  He told us he would buy companies – and today that guidance came to pass. Charlie Muirhead’s Rightster is taking a big step to consolidate the video ecosystem by buying two of its biggest protagonists. Eight months after going public to raise £22.4m, the firm is acquiring viral video management firm Viral Spiral for up […]

 
 

Google’s Benson: Mobile Is Driving Video Consumption

CANNES, France — It’s an ironic quip at this point. Every year for a while, it seemed like someone would predict “the year of mobile” would be next year. “We can officially say ‘the year of mobile’ was last year,” David Benson, Google’s branding solutions director for northern and central Europe, tells Beet.TV. “If you’re not […]

 
 

Brands Sacrificing Truth For Attention: Google’s Benson

CANNES, France — Many brands nowadays are keenly commissioning content videos – but are they diving in to the opportunity in the right way? “What you see too often – we saw a lot of it on YouTube and at the Cannes awards – people are sacrificing brand equity or brand truth to get noticed,” says […]

 
 

Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

Recent revelations that many online ad impressions – perhaps 40% – are prompted by internet bots defrauding ad buyers has spooked the industry. Now Google  wants to go to war with the bots. “The surge of non-human traffic … is really taking the entire industry by storm,” Americas media platform sales head Jay VanDerzee tells Beet.TV. “This, […]

 
 

Vice, Digitas take “Best in Show” at NewFronts, Beet Commentator Ashley Swartz

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

 
 

BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for over a year – now we’re becoming a buyer in their marketplace,” BrightRoll CEO and […]

 
 

MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

Having a real relationship with Google is key to making advertisers satisfied enough to buy more space in video, says an exec from Publicis’ MediaVest. MediaVest and Google last fall announced a deal in which the media agency will commit to buying a set amount of ad space across Google properties including YouTube. For Trivedi, […]

 
 

MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

 
 

Zefr’s Kirk: Brands Should Tap The Power Of Fans

Many people think consumers hate it when brands advertise to them. In fact, some consumers often tend to love brands, says social video marketing insight outlet Zefr‘s Jason Kirk. “The fans and their power and their passion is something that’s undeniable,” Kirk tells Beet.TV. “If you aren’t able to tap in to that… you’re missing out. […]

 
 

YouTube’s Skippable Ads Keep 50% More Viewers

Putting users in control can put publishers at an advantage, it seems. Google’s TrueView video ad format may let users skip YouTube pre-roll ads – but that doesn’t mean reduced engagement, says a company exec. “One of the most interesting findings that we’ve gotten from TrueView, both on YouTube and also off of YouTube and […]

 
 

Rightster Bags New Content Deals After IPO

LONDON — Video distribution outfit Rightster is targeting growth through acquisition and platform investment using some of the money it earned by becoming the first YouTube multi-channel network (MCN) to go public last month. The UK-based company raised £20.4 million ($36.7 million) by floating on London’s AIM market and has already started pumping that market […]

 
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